Headquartered in New York, NY, Toy Play LLC is a division of The Betesh Group, a global conglomerate with six offices in four countries and 500 employees worldwide. The Betesh Group has a strong, 10+ year history in the infant and toddler market through its Baby Boom Consumer Products division. Toy Play was founded in January 2003 to solidify The Betesh Group’s commitment to growth via master toy licensee agreements, focusing on Preschool, Girl’s and Boy’s Toys. Toy Play’s mission is to develop outstanding products; to design the best toys available in the market; to bring our licensed characters to life; to be creative and innovative; to spark imagination; and to provide superior customer value.


These soft cuddle pillows were made by Baby Boom, Interior Consumer Products, part of the Betesh Group.

These were made in 2004.

Big Bird is Also Available


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